Demographics

OAM DEMOGRAPHICS

Active Adults
78% Hike Frequently

60% Camp Frequently

56% Road Cycle Frequently

54% Run Frequently

53% Mountain Bike Frequently

44% Participate in Snow Sports

42% Paddle Frequently

21% Climb Frequently

Reader Profile

52% Male
48% Female

Median Age: 36

Average HHI: $91,690

ATT / College Graduate: 93%

Own their home: 79%