OAM Comparison to National Media

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Why advertise with OAM? Because your marketing dollars go farther and you have flexibility!

Compared to National Publications

Cut advertising costs and increase exposure with OAM.

# Full Pages Total Circ Total Cost
Outside Magazine 1 675,000 $97,835
Backpacker 2 680,000 $107,940
OAM 3 1,314,000 $75,000

As seen above, a 3x plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives exposure in 8 publications, with the benefit of reaching over twice as many consumers. Based on frequency, OAM advertising programs can also include added value opportunities and programs such as grassroots event marketing, web banner ads and sponsorships, lead-generating contests and promotions, email newsletters, dealer tie-ins and more. Our sales team will work with you to customize a turn-key marketing program with added value to meet your needs and fit your budget!

Compared to National Niche Publications

Reach more readers with a smaller budget!

Total Circ per Issue Full Page open rate CPM
Climbing 40,000 $112
Bike 42,904 $116
Canoe & Kayak 57,000 $108
Powder 72,500 $140
Camping Life 76,000 $103
OAM 442,000 $58

FLEXIBILITY

Why advertise with OAM? Because your marketing dollars go farther and you have flexibility!

OAM offers clients more economical and efficient solutions for both national and regional turn-key marketing campaigns that increase brand awareness and also support regional markets and products.